CÎROC Le Beat Leads To Serious FOMO In Toronto For CÎROC Coconut Launch

Now that was a party.

Cocktails served in coconuts and pineapples, nearly naked dancers and the city’s finest: it was all a part of the exclusive CÎROC le Beat Tropique pop-up last night at EFS.

About two coconuts in, we realized we’d never felt better about the sometimes-regrettable decision to hit the wild Wednesday night party place EFS. 

This wasn’t just any Wednesday night though.

The space was tropically transformed into a tiki-themed celebration in honour of the Canadian launch of CÎROC Coconut.

CÎROC Coconut is the latest flavour of CÎROC to hit VIP tables in Canada’s hottest venues. As you should know, CÎROC is the beloved vodka of choice of brand ambassador Diddy. The premium vodka brand is synonymous with a lifestyle of jetsetting, next-level luxury.

We mean, if it has Diddy’s stamp of approval….

The star of the show was indeed the pleasantly not-too-sweet CÎROC Coconut, which was a decided crowd pleaser. Winners in the cocktail department included the CÎROC-0-Lada (CÎROC Coconut blended with freshpineapple, coconut cream and fresh lime juice, served in a whole pineapple); the CÎROC-O-Nut (a combination of CÎROC Coconut, passion fruit, lime and bitters served in a coconut) and the CÎROC on the Beach (CÎROC Red Berry shaken with passion fruit, apple and pomegranate syrup and fizzed up with lemonade). Cocktails were made complete with colourful straws that matched the beach resort-like décor of the event (yeah, we noticed).

But it was more than the flowing cocktails (and maybe even a few smooth CÎROC shots) that made it a party for the books. If you’ve partied at London’s celebrity hotspot Mahiki then you already know that the brand cuts no corners. CÎROC le Beat Tropique, the product of a partnership between Ciroc and Mahiki, was no exception and EFS was nearly unrecognizable after its Caribbean-inspired makeover.

We mean, just look at the pictures.

Naturally, the city’s VIPs were out in full force and in their resort wear. This meant VIP areas filled with pretty party people like Shay Lowe, Aliya-Jasmine Sovani, Ainsley Kerr, Melissa Grelo, Shinan Govani, Si Si Penaloza, Shawn and Ruth Hewson and literally anyone else who is anyone in the city (for those who missed out, how is your FOMO now?).

It was the type of party you don’t want to leave. Even on a Wednesday. The vibe really was that good. That said, we are guessing that we’re not the only ones who woke up a little later than usual this morning. 

Worth it?



Photos by: Anat Moshkovich of Notable.ca and Ernesto Di Stefano for George Pimentel