Look, if you need a year’s supply of toilet paper, enough hotdogs to feed an entire baseball tournament, or a $20,000 bottle of Johnnie Walker (yes, seriously), then we get it, Costco is definitely where you want to be.
But picking up an engagement ring right after you’ve loaded up your cart with a box of cereal as big as a small bathroom might not be the best choice.
In fact, it turns out that if that ring said Tiffany on it, it was a really bad choice.
That’s because a Manhattan judge has ruled that Costco infringed on Tiffany’s trademark rights when it started selling engagement rings with the word Tiffany alongside them. Costco, for its part, was all like, you can’t trademark the name Tiffany because that stops anyone else from using it.
Well, only when it comes to diamond engagement rings, Costco. If you want to start calling your eight-litre jugs of massage oil ‘Tiffany’, by all means, go right ahead.
The lawsuit was actually filled more than two years ago – on Valentine’s Day, 2013 – when Tiffany alleged that hundreds, if not thousands, of Costco customers had purchased rings under the false pretense that they were the real deal.
A hearing has been set for October 30th, when Tiffany will be able to seek punitive damages.
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