Corey Herscu is the on-air technology expert for Global TV’s The Morning Show and a mobile publicist/brand ambassador with HerscuPR. He is also Managing Editor for Canadian Reviewer and an active contributor to other Canadian-focused blogs, including Rogers’ Connected Mag…
Elevator Pitch: Describe your job in a nutshell.
I find great mobile ideas (physical or apps) and make sure the world gets excited about them.
Why did you start working at your company? What was the inspiration for this career route?
I started as a part-time mobile-focused blogger that kind of fell into PR. I found myself working at start-ups (doing sales) and being able to attain great coverage around product launches or update announcements because of my relationships. So I ran with it.
I’ve always had excitement towards mobile and a love for people and relationships; it just took me some time to find the perfect correlation between the two that could be turned into an exciting career path.
What is the best part of what you do on a day-to-day basis? The most challenging part?
The best part of what I do on a daily basis is maintaining personal relationships with my clients and watching their product grow from an idea into something tangible and real. They’re all very excited, driven, passionate, and focused people who have their eye on the prize. It’s very motivating and inspiring.
The most challenging part of what I do is instilling realistic expectations. Often clients want to overlook the crawling stage of product development (we call it R&D). Things take time and need to be carefully planned out and executed to have a better chance at success.
Where do you see yourself in five years?
Running my agency with a fantastic team of dedicated people. Also, starting a family.
What does success look like to you?
Waking up excited. Every day.
What is the most memorable milestone in your career?
Being listed as one of the top 100 new PR agencies in North America.
Do you have any advice for other young professionals?
It’s never ‘too late’. Focus on what you love, good things will always to those who are dedicated.
Do you support any charities? If so, which one(s) and why is that important to you?
Canadian Breast Cancer society because my mother is a survivor. 15 years in remission and going!
What to you is notable?
Knowing that what I do every day is, in some cases, bringing people together.
Blackberry, iPhone, Android, or Other?
Android, I use the Google-edition HTC One.