Talk about going to great heights for customer service: CIBC, in partnership with Whistler Blackcomb, has opened the country’s first-ever ski-thru ATM at the snowy peak of the famous mountain. (No, it didn’t take the ski lift to the top.) At 1,850 metres above sea level, outside of Whistler Mountain’s Roundhouse Lodge, the ATM is a handy addition to the skiing experience at North America’s number one ski resort, as it offers easy access to cash.
CIBC is also upping the overall experience of guests by sponsoring the resort’s two Guest Satisfaction Centres, and handing out whistles, tissues and hand-warmers during the free mountain tours (because you probably didn’t think to pack any of those things, and runny noses happen). The bank is also stationing some of its people on-site during special days like the recent CIBC National Ski Day, and upcoming Family Day and Canada Day, to increase the fun factor in celebration of CIBC and Canada’s joint 150th birthdays this year.
Oh, and to prove they’ve thought of everything? While you may have to take your gloves off to hit the buttons on this ATM in the sky, the machine has warming lights and holders for your gloves and ski poles. Well played, CIBC. Only in Canada, right?