Chill Out this Long Weekend with Wakefield Wines

It’s a common misconception among red wine drinkers that chilling or refrigerating your bottle is a libation faux pas, and on the contrary, that only white wine can be served cold.

In actuality, the nuances between both are far more intricate than that. For oenophiles and novices alike, wine is meant to be enjoyed, and with Wakefield Wines Australia Wakefield’s Optimum Drinking Temperature Sensor labels, you can do just that.

Chilling is not just for whites, it is recommended for reds too. But how much is enough or too much? Wakefield Wine, a family-owned winery based in the Clare Valley in Australia, has developed a solution to wine drinker’s temperature troubles with their latest label innovation, now available across Canada. Wakefield’s innovative temperature-sensitive technology ensures perfectly chilled out Wakefield white and red wines for those hot summer days. The serving temperature of a wine is often the crucial final element to how it will taste, and many wine drinkers could be missing out on the finesse and flavour of a balanced wine depending on what temperature they are serving their favourite drop.

Now, featured on the back label of Wakefield Estate and Promised Land ranges is the Optimum Drinking Temperature Sensor which uses thermo-chromatic ink technology that changes colour depending on the temperature of the wine, turning green when the white is just right to pour, and turning fuchsia for the red wines.

This is the first time the technology has been used in an educational application allowing wine drinkers to know when the wine is at the optimum temperature using the designed gradient scale near the sensor.

“Temperature is a vital piece in making sure wine is enjoyed at its very best. While our winemakers take great care to ensure our wine is of utmost quality and value, the warm climate during summer is not so great for storing and drinking wine. I ask any wine lover to try it for themselves, they will be amazed by the difference just a few degrees can make to their favourite red or white wines.” – Company Director and Export Manager Justin Taylor.

Wakefield’s Estate Series wines with the Optimum Drinking Temperature Sensor on the bottles are the perfect choice for these final days of summer, as you’re entertaining, on a patio, at a party, and they make an ideal pairing for BBQ dishes. Lightly chill both reds and whites on ice and look for the label to change colour indicating the perfect serving time. To maintain the perfect temperature on hot summer days serve wines in an insulated wine tumbler. Wine tumblers are available at most home entertaining stores and on

Wakefield Estate Series Wines are available in the Vintages section at LCBO

Estate Chardonnay, 2018 $16.95 / VINTAGES #711556

Estate Shiraz $19.95 / VINTAGES #943787

2017 Estate Cabernet Sauvignon $19.95 / VINTAGES #744235

This article was created in partnership with Wakefield Wines.