Celine Dion – remember Celine Dion? – offers a welcome distraction from reality today with a video to promote her latest fashion venture.
The 50-year-old Canadian singer recently partnered with childrenswear brand Nununu to release a collection of gender-neutral clothing under the name Celinununu. All relatively normal so far.
The launch was accompanied by a video, which is where things go off the rails. It begins by positing a theory that “our children are really not our children,” but rather that “we are all just links in a never-ending chain.” Ok then!
In lieu of trying to decipher the message, we invite you to come up with your own interpretation:
https://www.instagram.com/p/BqH0j89AGLd/
“I’ve always loved NUNUNU and what they represent,” Dion said on Twitter. “Partnering with [founders Iris Adler and Tali Milchberg] to encourage a dialogue of equality and possibility makes so much sense.” The collection features features more than 70 stereotype-free styles for kids.
In describing the inspiration for Celinununu, Dion said, “The message I’m trying to get across is you raise your children the way you want to raise your children. You have to decide what’s right for them. We’re just proposing another way to take away the stereotype.” Got it.
