Celine Dion – remember Celine Dion? – offers a welcome distraction from reality today with a video to promote her latest fashion venture.
The 50-year-old Canadian singer recently partnered with childrenswear brand Nununu to release a collection of gender-neutral clothing under the name Celinununu. All relatively normal so far.
The launch was accompanied by a video, which is where things go off the rails. It begins by positing a theory that “our children are really not our children,” but rather that “we are all just links in a never-ending chain.” Ok then!
In lieu of trying to decipher the message, we invite you to come up with your own interpretation:
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« I’ve always loved nununu and what they represent. Partnering with them to encourage a dialogue of equality and possibility makes so much sense. » – Céline xx… Céline and kids wear brand nununu launch new children’s fashion brand #CELINUNUNU. @Celinununu unites two forces by one voice: fashion has the power to shape people’s minds. The brand breaks stereotypes and inspires children to be free and find their own individuality through clothes. . #Celinununu . . « J’ai toujours aimé nununu et ce qu’ils représentent. Il est donc naturel de m’associer à eux pour encourager un dialogue sur l’égalité. » – Céline xx… Céline et la marque de vêtements pour enfants nununu lance #CELINUNUNU, une nouvelle gamme de vêtements pour enfants. @Celinununu unit deux forces en une seule voix: la mode a le pouvoir de façonner l'esprit des gens. Inspirez vos enfants à être libres et à trouver leur propre individualité à travers les vêtements. . #celinununu
“I’ve always loved NUNUNU and what they represent,” Dion said on Twitter. “Partnering with [founders Iris Adler and Tali Milchberg] to encourage a dialogue of equality and possibility makes so much sense.” The collection features features more than 70 stereotype-free styles for kids.
In describing the inspiration for Celinununu, Dion said, “The message I’m trying to get across is you raise your children the way you want to raise your children. You have to decide what’s right for them. We’re just proposing another way to take away the stereotype.” Got it.