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Category: Brands

View From the Summit – Monday Girl’s Biggest Event Yet

I attended Monday Girl’s Annual Toronto Summit on Saturday, and I’m still filled with the energy and inspiration from that day, giving me daily motivation. Monday Girl is a networking platform that supports women in building their careers and businesses across North America. As a membership-based community, it feels private

Notable People: Ashlee Posner

For Ashlee Posner, fragrance is not just about smelling pretty; it is about shaping emotion, memory, and state of mind. As her experience in the fragrence industry grew, she began to understand the insidious elements hidden behind the single word “fragrance”. In response, Ashley founded Lucént to build a new

AI Is Dumb: Actual Intelligence Always Wins

Are you sick of AI yet? Or has AI revolutionized your workflow? Are you working fewer hours while doubling productivity by harnessing the power of AI? Have AI tools elevated the quality of your work to the highest level of excellence? Or do you just need a little time to

Digital Ads Are The Fast Food of Marketing

If experiential is not a part of your marketing in 2026, you are missing out. In today’s media landscape, it’s easy to get spellbound by the omnipotent magic of metrics. KPI, ROAS, conversion, reach, engagement, click rate; all these numbers to hold our hand and reassure us that our marketing

Six Reasons Your Apple Watch Sucks

Yeah, yeah, I know you love your Apple Watch. It’s helped you streamline your workflow, get fit, sleep through the night. Yes, I know a guy who crashed his bike deep in the woods, knocked himself out, and probably the only reason he’s alive is that his Apple Watch notified