You’re damned if you do, and you’re damned if you don’t.
A highly ambitious campaign to #BoycottTims became the top trend on Twitter nationwide yesterday after Tim Horton’s decided to pull ads for Canadian pipeline giant Enbridge from its in-store screens.
Over 25,000 people signed a petition organized by the influential anti-corporation SumOfUs.org movement that urged Tim’s to drop its endorsement of the controversial pipeline and oil sands company.
Tim Horton’s responded with a few tired lines about valuing feedback, before eventually caved to the petition’s demands.
That’s when calls to boycott the national coffee sanctuary began.
Thousands of Canadians were equally outraged by Tim’s perceived lack of support for the Canadian energy industry and “pandering to extremists,” as one Twitter user called it. They hit Twitter in droves, which is as good a place to start as any when you’re trying to rally a serious boycott.
Several MPs in Calgary, where Enbridge is based, supported the boycott and tagged #SupportCanadianEnergy to the conversation.
Sometimes you just can’t win.