Bridget Reichert: Today’s Notable Young Professional

Getting away to the mountains is one of the things that make living in Calgary bearable in the winter months. There’s something about riding that just makes people intrinsically happy. Whether you’re charging powder on a snow day or just enjoying a patio beer in spring conditions, snowboarding can be one of the most rewarding pastimes.  

We are blessed here in Calgary with being only a few hours from some of the most breathtaking alpine views and awesome snow conditions in Canada. Heading back to work on a Monday morning, there is many a rider who can’t help but fantasize about the next time they’ll be hitting the slopes with pals or riding powder conditions. 

Bridget Reichert is one of those lucky few that have been able to turn her passion for snowboarding into a profession. She currently works out of Calgary as one of Burton Snowboard’s Sales Reps.

Elevator Pitch: Describe your job in a nutshell.
As a sales rep for Burton, your life revolves around selling seasons and clinic seasons. You are either in the showroom or at tradeshows selling in the next season’s line (we live in the future) or you are travelling around our territory servicing our accounts. This includes everything from product knowledge sessions to merchandizing, window displays, count and fill, etc. In between all of that, we are responsible for regional marketing, local events, and demos. I am always on my phone or computer.  

How did you get a start in your business, what was the inspiration?
When I was 18 I started working at a local snowboard shop. I loved that job and I knew I wanted to work in this industry forever. I worked super hard and made as many contacts with the local reps as possible. When I graduated from the University of Saskatchewan in 2007, my dream job had opened up with the local Burton agency. I went for it and here I am six years later.

What is the best part of what you do? What is the most challenging part?
The best part is working with such amazing people who share a passion for the sport and the industry. The second best part is travelling; I have had the opportunity to travel all over the world and am so grateful for that. 

The most challenging part is a very busy schedule that at certain times of the year provides zero flexibility (if all of my friends could hold off having a destination wedding from the months of November through February, that would be great).

Where do you see yourself going in 5 years?
Pursuing my passions and hopefully it leads me closer to an ocean.

What does success look like to you?
Being original. Being inspired. Setting aspirational goals. Working Hard. Love what you do. Be happy.  


What is the most memorable milestone in your career?
I was recently invited on a trip of lifetime with Donna Carpenter (Jake Burton’s wife). She invited 24 women from Burton on a three-day cat trip to Baldface Mountain. She handpicked team riders, in-house employees, media and a few reps. I felt so incredibly blessed to have been invited, it was such an amazing experience riding with such inspirational women.   

Do you have any advice for young professionals?
Do what you love and follow your passion. You spend a lot of your life working, so you might as well enjoy it.

What board are you riding this year?
The Lipstick 149 with Lexa EST bindings. I ride that set up 85% of the time but sometimes I will switch it up with the Déjà vu Camber or the Nugget depending on the day.

What is your favourite piece of Burton apparel?
I could never pick just one, I love all our products and I may or may not have a serious outerwear addiction. For next season, I will be wearing the Prowess jacket or the LAMB Parka with the Indulgence pant for outerwear.   

I also have the Brooklyn crew in heavy rotation in all colourways, I love that piece so much – it is a must-have for on or off hill! And I don’t travel anywhere without our wheelie double deck or flight deck. I have traveled A LOT in the past six years and I am still on the same set of luggage as when I started with this job!  

How do you keep active, energetic and vibrant?
Snowboarding! I try to snowboard as much as possible. It keeps me energized throughout the long appointments and busy schedules. In summer I ride my bike and try to get to the lake whenever I can. In spring and fall I travel to go surfing, which is so important because I love the lifestyle and it gives me a chance to kick back a bit.

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