Presumably people saw this.
Not the people who are seeing it now (and subsequently ripping it to shreds), that is. But people in a boardroom, several boardrooms even, who sat around and thought, ‘hey, telling a man to spike their best friend’s drink (a woman, obviously) over the holidays is pretty funny. Ya, definitely go with that.’
We can only imagine those boardrooms are empty now due to everyone having been fired.
Look, we get it – you need to stand out. You need to be cutting-edge and cool and reach us millennials through all the advertising clutter we’re hit with everyday.
But you know what you don’t have to be? Rapey.
No one has ever been praised in advertising for alluding to rape or domestic violence. There’s nothing new-age about appealing to drinking culture and then taking it one shot too far. In a risk vs. reward scenario it’s basically impossible to even see the reward here.
— The Telegraph (@Telegraph) November 11, 2015
How on earth did the Bloomingdale’s Christmas ad suggesting ‘date rape’ get signed off! https://t.co/ob4Pt5hGrD
— Jess Westbrook (@JessWesty1) November 12, 2015
— HD98.3 Augusta (@HD983) November 12, 2015
Bloomingdale’s Christmas ad suggests men ‘date rape’ female friends https://t.co/G4CPhsOR20 wtf??? Who thought that’d be a good idea!
— 50ShadesOfBeige (@Iram_Ramzan) November 12, 2015
In response, Bloomingdale’s has since issued this statement:“In reflection of recent feedback, the copy we used in our current catalog was inappropriate and in poor taste. Bloomingdale’s sincerely apologizes for this error in judgment.”
To be clear, that error in judgment was having a creepy guy look at a girl turned the other way and suggesting he spike her drink. It must have been one hell of a boardroom pitch to get people to sign off on a date rape ad.