Rain? What rain? That’s how you know that an event is done right – when the lousy weather outside is the last thing on your mind.
Birks hosted a flawless garden-themed soirée celebrating 135 lovely and successful years in the jewelry business at their Montreal flagship boutique.
With a guest list of around 150 of our city’s finest bloggers, journalists, designers (Travis Taddeo is always such a pleasure to run into) and Montrealistas, this was a gathering that will be talked about for weeks.
Notable mentions go to the lovely Eva Hartling, who always proves to be an exceptional host and PR maven extraordinaire, the Birks-themed nails via the Essie Nail Bar, making our hands look like a million dollars, the bees knees vodka cocktail concoctions, and of course the notable parting gift bags.
But the minds behind Birks are not just pretty – they’re also involved in things that matter to our planet. In this case, we’re talking bees.
In addition to raising awareness for the cause of bee extinction, Birks introduced their stunningly delicate bee-themed collections in an initiative to look toward the future of the brand and the planet.
Don’t you just love them even more now?
The three bee-inspired fine jewelry collections, called Birks Bee Chic, Birks Bee Sweet and Birks Busy Bee, were on full display, featuring various designs made with yellow gold, silver, gemstones and diamonds. Très chic.
Ten per cent of the sales of the eye-catching Birks-designed, honeycomb-shaped silver pendant will be donated to the Honey Bee Research Centre at The University of Guelph in Ontario.
Go ahead and get glammed out for a great cause – you owe it to yourself and our little yellow friends.
Click here to see the photo gallery.
#LYNL | (Live Your Notable Life)