If you’re a beer drinker with places to be, a new product from Sweden could significantly help your pre-game cause.
Enter Shower Beer.
It’s basically a product designed specifically for drinking in the shower.
Created by Swedish craft brewery called PangPang and creative agency Snask, the baby-sized beer – which is only 18 centimetres and about 6 ounces – is designed to gulp in three sips in the shower while getting ready for the night.
Don’t let its size fool you – the beer is full of alcohol, giving some of us lightweights a buzz by the time we reach for the towel. Making up for its small size, the beer features 10 per cent ABV, which is about double that of a normal beer.
As for the taste, the “sweet but strong pale ale” is designed to reflect the environment in which it’s consumed.
“I let the Shower Beer sit longer in the primary fermenter before dry hopping and cold crashing it, compared to other PangPang beers,” PangPang brewery founder Fredrik Tunedal told Munchies. “This lets it develop a soapy flavor that in some beers is considered an ‘off’ flavor, but is just on point for the Shower Beer. The beer is heavily hopped with Citra [hops], and has a citrusy, soapy, and somewhat herbal profile.”
The only obvious shortcoming of the product is its glass packaging (right?). With that said, the seasoned shower drinkers know a thing or two about combining slippery tiles with glass.
Of course, the idea of drinking in the shower is nothing new; people have been brining bottles of beer and glasses of wine into the shower for years (not us, of course).
Sadly, the beer – which was originally created as a one-off – likely won’t make its way to North America anytime soon. But it’s an idea, right?
Any takers for creating a can version?