Arlene Dickinson Launches ADE To Serve Entrepreneurial Lifestyle

Attention entrepreneurs: This morning, Arlene Dickinson Enterprises (ADE) announced the creation and launch of media and product initiatives focused on all aspects of the “entrepreneurial lifestyle.” Arlene Dickinson, the renowned independent marketing communications entrepreneur and Dragon’s Den star, launched the new company to promote the advancement of entrepreneurs through funding investments in entrepreneurial businesses and to create entertaining and educational entrepreneur-specific media. Multi-media properties are in the works and over the coming months we can expect a magazine, television formats, a social network for entrepreneurs, podcasts, an e-commerce website and more.  

More young professionals are choosing an entrepreneurial career path than ever before. Seizing the trend, the entrepreneurial lifestyle brand fills a pre-existing void and offers services designed to help today’s entrepreneur optimize operations, capital management and growth potential through tools and media that speak to their unique language and lifestyle. The company will continue to make investments in entrepreneurial companies and will offer global commercialization services to help them succeed. 

Kirchner Private Capital Group (KPCG) has joined as a partner of ADE as the in-house provider of operational and transactional support for ADE and its subsidiary companies. The leading North American boutique firm provides operational and transactional support for early and mid-market companies as well as asset management services for institutional investors. Bud Kirchner, Founder and Chairman of the Board, comes armed with over 40 years of entrepreneurial, operational, transactional and international experience as an advisor, agent, partner and/or principal in over 300 private capital ventures in 25 countries.  

ADE also announced that it has signed a letter of intent to create a joint venture with Metroland Media Group Ltd (Metroland), a progressive Canadian entrepreneurial media organization, that will help commercialize and support entrepreneurial innovation in a broad manner. Recognizing the need of entrepreneurs for help manufacturing, distributing and retailing their unique products, the partnership will position ADE to commercialize products across a number of platforms throughout North America and overseas. Metroland is seasoned in promoting and selling products in both Canada and International markets. 

In addition to heading up the company, Arlene Dickinson remains CEO of Venture Communications, the national marketing company she has owned for 25 years. If anyone understands entrepreneurship, it’s Dickinson. The business powerhouse has been recognized with multiple prestigious honours and awards including: Canada’s Most Powerful Women Top 100, the Pinnacle Award for Entrepreneurial Excellence, as well as PROFIT and Chatelaine’s TOP 100 Women Business Owners. She is the national spokesperson for The Breakfast Clubs of Canada, co-star on CBC series Dragons’ Den and The Big Decision, author of the #1 Best Selling book Persuasion and the creator of the Persuasion product line that includes coffee, wine, skin care and chocolate. 

ADE invites entrepreneurs to participate in the building of an entrepreneurial community called YouInc.com, a forum designed to create a place for all entrepreneurs to meet, discuss and share the pains and joy of building a business while offering information, resources and entertainment. Featuring regular posts from Dickinson and other successful entrepreneurs, the site encourages entrepreneurs to sign up, create a profile, post content and connect with other entrepreneurs.  

Interested entrepreneurs can contact ADE at info@arleneinc.com for more information. 

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