If you’re going to take advantage of all the entertainment options our cities have to offer, you may as well do it properly.
As in, unparalleled access properly.
Our go-to is American Express’ (Amex) Front Of The Line Program (FOTL), which recently celebrated its 25th anniversary of offering unique, exclusive entertainment experiences to its Cardmembers.
Like a trusted wingman or wingwoman, the whole point of Amex’s Front Of The Line is to offer the most memorable nights out. This means exclusive experiences in the worlds of music, dining culture, film, sports, and fashion. And it partners with some of the biggest names in Toronto entertainment, like Live Nation, Mirvish, Broadway Across Canada, Roy Thomson Hall, Ticketmaster, AEG Live, and Massey Hall to do so.
What are the perks?
How about access to some of the best seats in the house to hot-ticket events before they even go on sale to the general public?
Or reserved allotment to some of the hottest sold-out shows and elevated experiences at some of the city’s hottest entertainment venues.
Yeah, we thought so.
Case in point: Molson Amphitheatre’s Cardmember lounge and exclusive line, Roy Thomson Hall’s Cardmember Lounge, Massey Hall’s Cardmember Express Bar, and the new Cardmember lounge, set to open this fall during the Book of Mormon run.
Since 2012, there’s been an impressive 89% increase in FOTL events offered. Naturally, there’s also been a 99% increase in FOTL ticket sales. For a recent One Direction concert at the Rogers Centre, 50% of concertgoers (or their moms and dads) were Amex Cardmembers.
But it’s not just about the concerts – it means theatre productions (like Wicked and Book of Mormon), comedy shows (like Russell Peters), dining experiences (like Taste of Toronto), movie premieres (including Twilight and Hunger Games) and cultural experiences (Luminato Festival and Xmas Market in the Distillery District) are all included. Having the opportunity to attend the John Legend concert was an experience we won’t be forgetting anytime soon.
If you’re not a member, what are you waiting for?
You never need to go without a wingman again.
*** Until September 1st, @AmexCanada will be holding daily Twitter contests offering the hottest tickets to concerts, theatre, and dining experiences happening across Canada, with 25 pairs of tickets given away daily. To enter, users must reply to the daily contest question using the hashtag #FOTL25 and the @AmexCanada Twitter handle.