America’s Original Craft Beer to Hit LCBO Shelves April 20th

We’ve got some good news for beer lovers.

America’s original craft beer, Sierra Nevada Pale Ale will hit Ontario just in time for cottage and BBQ season. 

In a matter of weeks, you’ll be able to down a pint for yourself at a selection of bars across the province, and at the LCBO. 

If you’re concerned about the freshness of the beer after its journey from California to Ontario, don’t be. 

Von Terra Enterprises – the agency responsible for bringing the beer to Ontario – spent a reassuring amount of time working on logistics with the LCBO to ensure an efficient flow of inventory from brewery to your lips. The team did an extensive tour of the LCBO warehouse and met with representatives last year.

So, what’s so great about the beer in the first place?

Well, as far as pale ales are concerned, the hoppy beer just may be the best you’ll ever taste (if you haven’t already while in the US). Just ask our friends south of the border: the brewery produces almost 1 million barrels of beer a year. Hey, even craft beer has to grow when it’s this good. 

If you’re craving a pint now, the beer is currently on tap at all Bier Mrket locations. And like we said, for a six-pack you’ll only have to wait three more weeks.


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