Aaron Parker is the founder and host of The Lucky Few Podcast, a show about young professionals and success. Aaron shared with Notable Life what makes him tick professionally and personally, and his top 5 technical tips for starting a podcast.
How do you stay motivated?
I stay self motivated by establishing very short term goals that feel absolutely glorious to complete. They could be as simple as completing these interview questions or posting an inspiring Instagram post or sending a previous show guest a thank you card. Moving forward daily with small steps seems to be what works best for me.
How do you network?
I love networking in person, email just doesn’t do it for me. It should all start with a quality handshake or hug. Maybe even a high five if things get crazy.
How do you tend to deepen relationships?
I believe the best way to deepen relationships is by first sharing vulnerability. There is something about trusting someone with your story or a fact about you that facilitates the other person opening up as well.
What are your preferred tools for keeping organized?
I use my iPhone quite religiously and I make great use of the calendar. Siri and I are now friends, we have a lunch date next week.
What are your tools for marketing The Lucky Few podcast?
I have a lot of fun marketing my podcast with Instagram. It gives me the opportunity to pretend I’m a graphic designer and use cool stock photos as my backgrounds.
Who has been your mentor in developing The Lucky Few podcast?
I have spent a lot of time listening to and learning from Patt Flynn, the host and founder of the Smart Passive Income Podcast. We have never met but he has produced such incredible resources for me to learn from. I believe continuous learning is crucial to the success of your project or business, and I just finished the book Grit by Angela Duckworth.
How do you keep active?
I hate the gym and don’t posses the willpower to continuously lift heavy weights that are better moved by rolling them. I do, however, play squash often and ride my mountain bike when it’s not freezing out.
How do you feed your soul?
By meditating once every two days and having deep conversations with my close friends.
How would you describe the eating ritual that makes you feel most powerful?
I thoroughly enjoy cooking but grocery shopping is a different story. I feel like a true badass when I create a large healthy and aesthetically pleasing meal. Presentation is everything.
Who is your favourite personality to follow on YouTube?
I follow Riley and Eleyna who have a show called Sailing the Vagabonde. They are a fun, intelligent and adventurous couple who are sailing the world on their small boat while documenting the entire process.
What lifestyle brand would you say shares your values most?
Patagonia. The brand embodies quality, adventure and incredible customer service.
Who is your favourite artist?
I am most impressed by John Legend. His voice speaks for itself but his transparency about his life as a father and his philanthropic efforts take it home for me.
What is your favourite meal?
Sushi! The variety or what you can order and still be under the “sushi umbrella” is mind blowing.
What is your favourite sport to watch?
I am huge tennis fan! I share a subscription with my Dad to Tennis Tv and watch every pro tournament, even if it gets in the way of work sometimes. Shout out to Larry Parker! He taught me the game.
Where is your favourite place to unwind?
I love relaxing by my parents’ pool in Thornhill Ontario. Shout out to Lansa Parker as she designed the stunning garden and backyard and while we’re doing it, shout out to my incredible sisters Rachel and Jessica!
Aaron Parker’s Top 6 Technical Tips for Starting a Podcast
Considering that a podcast is all about audio, it’s crucial to sound good. Even though any podcast can be started with your iPhone and a pair of headphones, I strongly recommend these 5 steps to starting your podcast on the right foot off the right way, to produce quality audio that people enjoy listening to.
Purchase the right equipment. In the world of podcasting, the best and easiest way to be taken seriously is to produce audio that sounds somewhat professional, even if it really isn’t. This is the same as if you were a photographer, you would likely need a proper DSLR camera to fool people into thinking you were a pro. I personally have the Electro Voice RE 20 but any microphone manufactured by Shure is a great start.
Connect your mic to your computer. I recommend purchasing an affordable and quality sound board. My recommendation is the PreSonus AudioBox USB which will cost you around $150 on Amazon. These two purchases will genuinely help you stand out and allow you to record with confidence!
Use simple software to edit. We are not making the next Avatar here ladies and gentleman. I have found that Garageband is all you will ever need to produce a super sweet and professional sounding podcast. Yes, there is fancier software out there, but who needs that stuff when it will simply complicate things for ya.
Host your content. Your content needs to be stored on the internet, and I strongly recommend using Libsyn as your content host. They have inexpensive monthly plans and you simply upload your new episode to your account and it connects you episode to iTunes, Stitcher radio, Tunein Radio and many others… automatically!
Submit your podcast to iTunes. The easiest and best way for people to find your content and take you seriously is to get on iTunes. Simply go to the iTunes store and click on the link on the right hand side that says “submit a podcast”.
Brand your show. A podcast is only audio but people need visual cues to get hooked onto something new. I recommend connecting Instagram and Facebook page to reach audiences, and use rich visual communications to strengthen your branding.
Good luck podcasting and have fun!