As of late, a growing number of organizations have found creative and innovative ways to spread powerful messages about abuse against women.
Across the pond, Women’s Aid, a UK-based advocacy group that helps fight domestic violence, launched a cutting-edge interactive billboard that can mess with your eyes as much as that damn dress did.
It’s all about spotting and stopping domestic violence.
The billboard – which was produced by ad agency WCRS and media company Ocean Outdoor – features a battered woman with cuts and bruises on her face. As passersby notice her, her face starts to heal, and the cuts and bruises begin to disappear. This is all done through facial recognition technology.
The technology senses how many people are looking its way; the more eyes on it, the faster the cuts and bruises disappear.
This, of course, symbolizes the age-old problem of turning a blind eye to domestic violence.
For many, sadly, it’s easier to simply ignore it.
The billboard urges the public that, “If You Can See It, You Can Change it,” and not to “Turn a Blind Eye.”
People standing near the billboard also get a text message thanking them for not ignoring domestic violence and urging them to donate to Women’s Aid.
Thankfully, domestic violence remains a hot topic in the media as of late, and this billboard only marks one of a growing number of creative advertising initiatives to raise awareness for the cause.
As you’ll recall, last week we told you about the Salvation Army in South Africa’s spin on that dress that broke the internet. The ad shows a bruised woman in a gold and white dress and asks, “Why is it so hard to see black and blue?”
Back at Super Bowl, the NFL has produced a 60-second public service announcement in the wake of the Ray Rice domestic abuse scandal. It was the result of a collaboration with the No More organization to help raise awareness to end domestic violence and sexual assault.
Here in Canada, an edgy Ontario ad dealing with sexual assault and violence has gone global in the last couple of days thanks to Kathleen Wynn’s crusade to end violence toward women.
All we have to say is keep ‘em coming.
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