A Bit of a Stretch: Lululemon Just Released its Own Craft Beer

Move over skinny jeans, it’s Canada’s popular purveyors of yoga pants who are dipping into the craft beer scene.

That’s right, Lululemon, a company perhaps most notable for everyone’s favourite ass-shaping pants, is about to help expand the very bodies that wear them with its own ‘Curiosity Lager’.

And yes, we’re curious too.

Teaming up with Stanley Park Brewing, the yoga giant has created a brew they’re describing as a “crisp, bold beer flavoured with lemon drop hops.” Obviously.

Time to either break out your happy baby pose or question everything you thought you knew about healthy living. Some 88,000 cans will be available in liquor stores across Canada by the end of July.

Namaste, drinkers.