Social media + charity: a match made in heaven.
If you haven’t heard of the Ice Bucket Challenge, you’re living under a rock (and not under an ice bucket, where you should be). Remember those juvenile necknominations? This is the grown-up version, one that gives back and actually contributes something positive to society.
The movement raises awareness for ALS (Lou Gehrig’s Disease) and has already contributed over $1.5 million towards ALS-related charities since the end of July. Its rules of play are simple: stand still, feel the wrath of someone pouring a bucket of ice water over your head, and nominate your desired next in line by calling out their name at the end of it all.
The trend started back in 2012 when Boston College baseball player Pete Frates, who was diagnosed with ALS, paid it forward to some of his teammates, and it eventually spiralled into being a thing when top-tier athletes caught on and followed suit. Now everyone seems to be doing it – Notable.ca CEO Julian Brass included. We’ve even seen call-outs for LeBron James.
Here are some of the best we’ve seen so far:
1. Paul Bissonnette, NHL, Free Agent
2. Jimmy Fallon & Crew
Jimmy, @RobRiggle, @MrHoratioSanz, Higgins, and @TheRoots complete the ALS Ice Bucket Challenge! #FallonTonight http://t.co/fxFB39aWLM
— Fallon Tonight (@FallonTonight) August 13, 2014
3. Sidney Crosby, Pittsburgh Penguins
#Pens‘ Sidney Crosby accepts ‘Ice Bucket Challenge’ in support of all those with ALS. Classy move by the MVP. Video: http://t.co/m7ywh8USr7
— Pete Jensen (@NHLJensen) August 9, 2014
4. Justin Timberlake
5. Elisha Cuthbert and Dion Phaneuf
6. Our very own Julian Brass
Let’s work towards a world without ALS, one ice bucket at a time.
#NOTABLE
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