30,000 Bottles of Vitamin Water Were Just Donated to First Nation Communities

If the start of your week has failed to leave you feeling warm and fuzzy, then here is your feel good story of the day.

Unique Foods Canada Inc. collaborated with Brands for Canada to donate 30,000 bottles of Activate Vitamin Drinks to First Nation Communities in Shoal Lake.

Members of the Winnipeg Police, along with 25 volunteers from the Ma Mawi Wi Chi Itata and Bear Clan, received the donation today, that will later head to the reserve in the Eastman region of Manitoba.

The campaign will bring clean water to First Nation Communities, while at the same time raising awareness of the lack of safe drinking water, in hopes that other companies may come forward and do the same.

Shoal Lake #40 serves as the source of Winnipeg’s drinking water since the aqueduct was completed in 1919, but for the past 18 years it has been under a water boil advisory, since it carries a strong possibility of bacterial contamination. Over the past 20 years, nine people have died trying to cross the ice to get home.

The #ActivateCommunity initiative was created as part of Unique Foods corporate social responsibility program, which comes just ahead of the 20th anniversary of the Canadian drinks company.

It’s the latest chapter of the scheme that kicked off on March 3, when Unique Foods donated 30,000 bottles of water to the Six Nations of the Grand River in Brantford, Ontario.

Brand Development and PR Lead of Unique Foods, Josh Silver, had this to say: “The mandate outlined for us in 2016 is to partner with key organizations, like Brands for Canada, that are at the forefront of helping communities affected by issues similar to the situation plaguing First Nation communities in Canada.”

Now that’s what we call notable.