20 Brands Celebrating and Giving Back for Pride 2020

Pride looks different this year.

At the onset of this month, the world came together to demand justice for George Floyd and an end to police brutality. And with lockdown orders still in place in much of the world, Pride parades were cancelled.

But Pride is much more than public celebrations and we can honour everything that it stands for whilst also social-distancing. One way to show your support is to donate to the incredible organizations helping LGBTQ+ community (check out these Canadian and American organizations making a difference).

Brands are also getting into socially-distant Pride celebrations with special collections, unique offers and commemoration of LGBTQ+ heroes. If you’re itching for a new tee, bathing suit or sneakers, and want to make a difference, check out these incredible companies before the month is up.

Happy Pride!

Noto Botanics
Noto Botanics’ line of beautiful skincare does good for your skin and the community. Profits from the sale of their Agender Oil are donated to a different organization every month. To date, they’ve raised over $20,000.

Otherwild is a queer-owned business and a one-stop-shop for all your needs. Swimwear ✓, shampoo ✓, reusable water bottle ✓. This year, the company has created a new collection aimed at directly helping BIPOC LGBTQIA makers and artists through the Anotherwild Fund. Proceeds from the sale of this collection will go to artists and creators in areas such as perfumery, textile design, ceramics and low or zero-waste goods.

TmboyX started as an underwear company for any body, size or gender and has now expanded to include apparel and accessories. Their Pride collection includes a selection of rainbow-coloured tees, underwear, swimwear and accessories. TomboyX does the work 365 days a year, supporting a plethora of organizations to help their local and LGBTQ+ community.

Atomic Gold
This brand’s pure gold jewellery is perfect for everyday or special occasions, with the option to customize your own pieces. Their Pride giveaway is just as spectacular as their accessories; they’re partnering with 5 other queer-owned businesses for a massive giveaway that includes candles, skincare, tees, totes, a gift card and so much more!

Founded on the principles of inclusivity and representation, Fluide’s cruelty-free makeup caters to all gender identities and expressions and all skin tones. Their Proud Together Set includes a t-shirt, glitter mix and their best selling gloss. 10% of the sales of this set will be donated to the Marsha P. Johnson Institute.

Trans is Beautiful Apparel
A portion of all proceeds from this brand’s line of tees and pins will go to helping the Bye Gender Trans Wellness Fund, all year round.

Paru Tea Bar
Paru Tea Bar’s single origin, hand-blended loose leaf tea is a hit in its San Diego neighborhood. The business routinely raises money for non-profit organizations through their physical and online store, most recently for the San Diego Black LGBT Coalition.

For their Pride 2020 collection, ASOS partnered with GLAAD for a line of unisex options, tie-dye and graphic tees and sweatshirts. 100% of the profits will be going to GLAAD. ASOS also works with Stonewall on how to make their workplace more LGBTIQ+-inclusive.

Levi’s Pride collection features tie-dye oversized jackets and tees with the words “Use Your Voice” and a selection of rainbow-hued socks, underwear and tops. 100% of net proceeds from this collection will go to OutRight Action International.

Williams-Sonoma has partnered with The Trevor Project for a special collection of kitchenware for Pride. 50% of the purchase price of products from the collection will be donated to The Trevor Project.

Stuzo Clothing
This gender-free clothing company was funded by two QPOC and counts trailblazers such as Lena Waithe, Spike Lee and Tiffany Haddish as fans. For the month of June, the brand is offering 20% off pride merchandise and highlighting queer sheroes and heroes on their Instagram.

Zenni Eyewear’s Pride collection includes bold and subtle prescription and non-prescription glasses. The brand is donating 100% of proceeds from the Pride collection (up to $30,000) in June to the It Gets Better Project.

This popular makeup brand’s Pride collection is as colourful and lust worthy as you’d expect. 100% of net proceeds from their Free To Be collection will go to GLSEN, with a minimum donation of $50,000.

Pottery Barn
Who doesn’t love a cute mug? Pottery Barn has also partnered with The Trevor Project on two limited-edition items for Pride, with 25% of the purchase price going to support the incredible work the organization does.

With a variety of colourful and tie-dye options, Bombas’ Pride 2020 collection has something for everyone. For every pair of socks purchased, the company will donate a pair to someone in need in the LGBTQ+ community through The Ally Coalition.

Harry’s Shave with Pride Set features unique handles and comes in a box designed by artist José Roda. 100% of proceeds from this set will go to The Trevor Project.

Puma has partnered with model Cara Delevingne for their Pride 2020 collection of tees, hoodies and slides. 20% of the proceeds (with a maximum of $250,000) from the sale of the collection will go to the Cara Delevingne Foundation to support LGBTQ+ charities.

Kate Hudson’s popular athletic and athleisure clothing brand has created a Pride 2020 capsule collection of beautiful activewear. 10% of proceeds will be donated to the It Gets Better Project with a minimum donation of $25,000.

Popular plus-sized retailer Torrid has partnered with GLAAD for Pride this year on a limited collection that also includes Mickey Mouse. 20% of the proceeds will directly support GLAAD.

Original Penguin
The brand’s 18-piece Pride collection has everything from t-shirts and swim shorts to sneakers and socks. A portion of proceeds will go to supporting All Out.