Montreal’s finest got a head start on the Rogers Cup festivities by celebrating two weeks ahead of the big event.
It was a pop-up party like no other that reimagined the tennis experience in a brand new, forward-thinking way.
On Thursday, July 7, National Bank transformed Stade Uniprix for Alt Court, an alternative tennis event with 500 participants including some of Montreal’s most recognizable faces.
The disruptive event was a multi-layered, unique experience, and combined music performances (by Ryan Hemsworth & Skylar Spence), art installations (by MASSIVart), and cocktails around a tennis theme.
In collaboration with SID LEE and VIBRANT, the Uniprix Stadium in Montreal was revamped with the help of MASSIVart, BLVD, and Pénélope et Chloe’s innovative décor that lent to a futuristic atmosphere where guests were transported to a re-imagined world of tennis.
Attendees included Fashion is Everywhere (blog of Lolitta Dandoy), Dentelle et Fleurs (blog of Gabrielle Lacasse), PL Cloutier (Youtuber), 25Stanley (blogger), Dezjeff (Instagrammer Jean-François Frenette), Olivier Primeau (beach Club Owner) and Béatrice Bouchard (sister of Eugenie Bouchard).
Tennis met art at this immersive party, which filled the stadium with interactive installations, and fun, Instagram-worthy features like video games, ping-pong tables, a GIF animation station, and a ball pit – you know, all the essentials.
Highlights included Rogers Cup ticket giveaways throughout the evening compliments of Tennis Canada, and gift bags featuring art made by MASSIVart artists.
You can check it out here (your FOMO is totally justifiable):