PR

If your startup is undertaking a do-it-yourself approach to public relations, you must understand what the craft of public relations is, and is not, about. Here, to guide you, is a quick checklist of what PR is NOT

Though 28-year-old Carine Redmond always knew she wanted to work for herself, her current role is something that came about much earlier than expected. Find out the best and most challenging parts of her life as a publicist and consultant for national and global lifestyle brands in today's YEDaily

Press releases have a lot in common with Mickey Rourke. Like the oft-surgerized former heartthrob, they’re abused and misunderstood, but still capable of getting the job done when properly deployed. Alas, “properly deployed” does not describe the vast majority of press releases blasted out into the ether today

If you're a startup or small business that's decided to go the DIY route with your PR, you need to understand the realities of today's media universe. While there's some truth in oft-heard platitudes like "The media world is undergoing massive change," there's a bit more to it

There truly is no down time for public relations professionals during the Toronto International Film Festival. Between running errands 24/7 and making sure celebrity clients are well represented even during the wee morning hours, finding time for a quick snack becomes a challenge. We sat down with rock-it promotions Founder Debra Goldblatt-Sadowski, a 15-year TIFF veteran, to find out what goes on behind the scenes

Nowadays, it seems as though public relations professionals are everywhere. From wine tastings to product launches, they are the ones connecting the dots and making sure goals are met on both sides: the business and the consumer. Here's why it makes sense to hire a PR professional for your business or personal brand

After working as a freelance journalist in Spain where he boldly faced the difficult, emotional circumstances he was placed under, Alex Middleton returned to Calgary to combine his passion for people and writing as a PR consultant in today’s YPDaily

As the leading showcase of Canadian fashion, World MasterCard Fashion Week represents weeks of sleepless hours for the dedicated staff working behind the scenes and beyond the runway

Sheenah Rogers, principal of Anstice Communications, continues to make her mark in the real estate, hospital and lifestyle industries by sharing her PR and corporate marketing experiences with others in today’s YEDaily