This Nike Pro Hijab collection is a year in the making with extensive research and testing to execute functionality, aesthetic and cultural prerequisites.
Nike has made diversity, equality and female empowerment key pillars for products and advertising campaigns in 2017. First, with the Equality campaign and Nike Plus Size Collection and now with Nike Pro Hijab, Nike is doing some heavy lifting in making sure athletics feel inclusive of everyone.
Nike Pro Hijab is set to launch later this year. The headscarves will retail for approximately $35 and will be initially available in black, grey and obsidian (which is just super shiny black) and made of stretchy mesh polyester for durability and breathability.
Women who wear hijabs can already play sports with their headscarves on, but Nike’s mass production of the Nike Pro Hijab sends the right message about inclusiveness: if a large population of women in the world wear headscarves and love to play sports, sports apparel brands like Nike should service that market with the appropriate apparel: Hijabs.
This Nike Pro Hijab collection has been a year in the making and included extensive research and testing to perfectly execute functionality, aesthetic and cultural prerequisites. Nike made sure to have the products tested by only the best, Emirati figure skater Zahra Lari and Run Club coach Manal Rostom.
It’s 2017 and there are have been so many firsts when it comes to equality, and it feels as though such a line should have been a priority long ago. Fingers crossed this collection sparks a fire for even more diversity in athletics.