Throughout history, beards and facial hair have changed between a symbol of virility, power, respectability, rebellion and/or commonality. Over the last couple of years, we have noticed the beard invasion has literally and figuratively grown on men of all kinds. In particular it has shown to represent an independently working and thinking, trendsetting artistic type that is outside of the social mainstrea… otherwise known to us as a hipster.
Because of the excessive popularity of beards among men over the last few years, the trend has now become exhausted. New York Times even declared that beards became such a huge craze that the look is, by necessity, over.
As a result of fashion over-saturation and with this season’s new love for normcore, the unisex, fashion trend characterized by unpretentious, average-looking clothing, distinguishing oneself from others by your clothing, hair or makeup is now unfashionable. This over-saturation of fads also includes the styling of men’s facial hair, and in this case is directed upon the beard. As with anything else, when sporting a beard becomes a commonality, people find them less and less attractive. Simply put: in 2014, less is more.
Marketers, on the other hand, might want to stick with beards a little longer.
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